Client Overview

Our client, a mid-sized distribution company, aimed to establish a robust e-commerce presence to enhance its online sales and integrate its marketing strategies seamlessly. They required an SEO-friendly website that could be easily managed and updated by its internal team, with additional integration to Salesforce for lead generation and marketing automation.

Project Objectives

• E-Commerce Capability: Develop a fully functional e-commerce platform using WooCommerce.
• SEO Optimization: Ensure the website is optimized for search engines to increase organic traffic and visibility.
• Ease of Use: Divi and WordPress can be combined to create a user-friendly platform that allows the company to make updates with minimal technical expertise.
• Salesforce Integration: Integrate the website with Salesforce to streamline marketing efforts and lead management.

Solution Implemented

Platform Development:

• We chose WordPress as the base platform for its flexibility and scalability.
• Divi was used as the primary theme builder, allowing for a visually appealing and customizable front end while providing the client an intuitive drag-and-drop interface for easy content updates.
• WooCommerce was integrated to manage the e-commerce functionality, providing features like product management, cart system, secure checkout, and payment gateway integration.

SEO Optimization:

• Implemented technical SEO strategies, including schema markup, meta tags, clean URL structures, and a mobile-responsive design to improve search engine ranking.
• Utilized Yoast SEO to optimize on-page elements, ensuring the client could easily maintain SEO best practices moving forward.

Salesforce Integration:

• Connected the website’s lead capture forms directly to Salesforce, allowing automatic lead creation and follow-up processes.
• Set up email marketing campaigns within Salesforce to nurture leads, track user behavior, and engage potential customers based on their activity on the website.

User Training & Handover:

• Conducted a comprehensive training session for the client’s team to familiarize them with Divi and WordPress editing tools, WooCommerce product management, and basic SEO practices.
• Provided a user manual with step-by-step instructions to empower the client to independently manage and update the website.

Results

• Improved Online Presence: The website launch resulted in a 50% increased organic traffic within the first three months due to SEO optimization.
• Enhanced Customer Engagement: Integration with Salesforce enabled automated marketing campaigns and personalized lead follow-ups, increasing lead conversion rates by 35%.
• Streamlined Operations: The client’s team can now independently update and manage the website, reducing the need for external technical support and improving operational efficiency.

This project successfully combined the power of WooCommerce, Divi, and WordPress to create a scalable, SEO-friendly, and user-managed e-commerce platform. The integration with Salesforce streamlined marketing efforts and enhanced lead generation and conversion, positioning the client for sustainable online growth.